Davis’s assertion (cited by Miller) that web 2.0 is “an attitude not a technology” (Miller, 2005) reinforces the four underlying principles (also known as the 4Cs) of web 2.0. Collaboration, conversation, community and content creation are products of the attitude of the web 2.0 participant, whether that user is an individual or an organisation such as a library.
The Library Minute series of videos produced by ASU Libraries are all available on YouTube, which is a strong and recognisable community in the web 2.0 world. The library encourages active conversation between the library and the user through the comments facility, as well as the “like” and “dislike” buttons, which are familiar features of other web 2.0 tools such as Facebook and blogs.
The Library Minute: Welcome Back Students video (ASU Libraries, 2009d) features an ASU librarian talking directly to students (conversation) in a clever mashup of talking-head against a background of movie and video games that would be very familiar to university students. The use of popular youth culture in this way (content creation) shows the library is clearly attempting to be up-to-date and highly relevant to its clients.
In The Library Minute: Ask a Librarian video (ASU Libraries, 2009a) and The Library Minute: Meet Your Subject Librarian (ASU Libraries, 2010), the talking-head librarian focuses on the web 2.0 principle of conversation in her mention of ways to contact a librarian for help: in person, via email, through an email form on the library website and via live chat.
Content creation tools are the focus of both In The Library Minute: RefWorks (ASU Libraries, 2009b), – which allows users to draw together citations from research databases, libraries catalogue and Google Scholar – and The Library Minute: Tunes for Finals (ASU Libraries, 2009c) – which explains about creating playlists from the musical databases that can be streamed to the users’ computer.
ASU Libraries’ The Library Channel page also encourages community with the opportunity to link to the library using social networking tools such as Facebook, Twitter, YouTube, Flickr and Vimeo. In addition, the library’s Twitter feed is streamed directly to The Library Channel page.
ASU Libraries (2009a). The Library Minute: Ask a Librarian. On The Library Minute: Arizone State University.
ASU Libraries (2009b). The Library Minute: RefWorks. On The Library Minute: Arizona State University.
ASU Libraries (2009c). The Library Minute: Tunes for Finals. On The Library Minute: Arizone State Library.
ASU Libraries (2009d). The Library Minute: Welcome Back. On The Library Minute : Arizona Board of Regents.
ASU Libraries (2010). The Library Minue: Meet Your Subject Librarian. On The Library Minute [Youtube video]: Arizona State University.
Miller, P. (2005). Web 2.0: Building the New Library. Ariadne(45).